Master the key vocabulary that makes Xiaohongshu unique
Learn how to navigate and engage with the community effectively
Understand the terminology needed to create and share content
Posts on Xiaohongshu, similar to TikTok videos or Instagram posts. The basic unit of content sharing.
Literally "planting grass" - when content makes you want to buy something. Similar to "adding to wishlist" or "influenced to buy."
Literally "pulling grass" - when you lose interest in buying something, often after disappointing reviews or experiences.
A wishlist of items you're interested in buying after seeing recommendations.
Influencers with large followings who shape trends and opinions on the platform.
Content creators who regularly produce and share content to attract followers and engagement.
Sharing product reviews and experiences after purchase, including photos and detailed feedback.
Viral content or products that become extremely popular on the platform.
The "like" button - show appreciation for content.
Share or repost content to your followers, similar to retweet.
Direct messages between users, similar to DMs on other platforms.
Hashtags or topics that help categorize and discover content.
The "traffic pool" - algorithm-driven content distribution system that determines post visibility.
Social commerce - the integration of shopping features within the social platform.
Lifestyle content including fashion, beauty, fitness, and travel sharing.
Live streaming features for real-time interaction and product demonstrations.
Join our community and make your Xiaohongshu experience smoother!