Navigating Xiaohongshu Hashtags (REDnote): A Guide for English Speakers
As TikTok's future becomes uncertain in the United States, many content creators and consumers are exploring alternative platforms. Xiaohongshu (小红书), also known as REDnote or RED, has emerged as an interesting alternative. However, navigating Chinese hashtags can be challenging for English speakers. Here's your guide to finding your community on this platform.
Understanding the Challenge
Many new users are expressing specific interests but struggling to find the right Chinese hashtags. Here are some examples of what people are looking for:
"Looking for nerdy, alt, witchtok, booktok, queer, cat owner, world news creators to follow"
"Native American tiktok refugee. It would help a bunch to find videos about video games, cats, anime, cooking, gardening, romance dramas, books, skincare, makeup❤️"
The Solution: XHSLingo Hashtag Tool
To bridge this language gap, you can use REDnote hashtag search tool. This tool helps you find the appropriate Chinese hashtags for your interests.
Popular Interest Categories and Their Chinese Hashtags:
Anime/动漫 (#二次元, #动漫, #动漫推荐)
Gaming/游戏 (#游戏, #游戏推荐, #手游)
Books/读书 (#读书, #书籍推荐, #阅读)
Cooking/美食 (#美食, #食谱, #烘焙)
Fashion/时尚 (#穿搭, #时尚, #搭配)
Beauty/美妆 (#美妆, #护肤, #化妆)
Pro Tip: When you find a hashtag that matches your interest, click on it to discover similar content and related hashtags. The platform's algorithm will start showing you more content aligned with your interests.
Common Interests Among New Users
Looking at recent requests from English-speaking users, we're seeing interests in:
Save the hashtags that lead you to content you enjoy
Note: While the platform primarily uses Chinese, many creators are bilingual and provide English subtitles or descriptions. Don't let the language barrier discourage you from exploring!